Justine Parks launched Ultimate Reality in 2021 as a side hustle that combined mindset coaching, hypnotherapy, neurofeedback, and healthy lifestyle games. It was a small experiment built around a big idea:
Then, after leaving the corporate world in 2025, Justine noticed a concerning trend. Despite the emergence of amazing tools designed to help people save time, people seemed more burnt out than ever.
So, Ultimate Reality evolved and URXR emerged.
Today, Ultimate Reality is the philosophical engine behind URXR, an extended reality training company co-Founded in 2026 with Jonathan Potter.
At the center of all work is the question:
This question has inspired a vision for the solarpunk future of work: a future where the body is regarded as intelligent, work is treated like play, and technology helps us return to reality.
At URXR we design games that help people live and learn a practical philosophy: Human+.
We hope to inspire you to adopt Human+ behaviors IRL. If nothing else, we hope to inspire you to touch grass.
Live in Ultimate Reality.
Our mission is to use immersive technology, artificial intelligence, game design, and embodied learning to help people reconnect with themselves, each other, their work, their homes, their bodies, and the natural world.
We envision a future where homes are regenerative, workplaces are playful, and communities are designed around health, creativity, and cooperation.
We believe we can create a brighter future through a commitment to building sustainable technology that supports human flourishing.
Play is an instinct and games are a powerful form of technology that utilizes storytelling to teach people how to navigate complexity.
We design for a world of uncertainty. Our goal is not to provide certainty but rather to provide tools for reacting more flexibly to constant change.
Simple games are mindless entertainment. We design games that are challenging to promote learning transfer and real-life skill-building.
We are beings with bodies and we evolved to understand reality spatially. That is why we design learning experiences in three dimensions.
URXR's co-Founder, Justine Parks (aka "The Reality Hacker") is a nationally recognized HR thought leader, futurist, and speaker. Her current talk is titled The Future of Work is Multiplayer. Hire Justine as a keynote speaker or podcast guest.
Justine's learning design work brings together spatial psychology and emerging technology to help leaders transform any event into an immersive, XR + AI learning experience.
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